Posa la teva xinxeta a Pam a Pam
SETEM Catalunya's initiative to introduce the values of the Social and Solidarity Economy in schools.
A video which should use illustrations made by Judit Panxeta for the original campaign was requested. The original piece illustrated contents related to the solidarity economy, while the purpose of the new video was to explain the proposed methodology to introduce such contents in the classrooms.
A storyboard focused on making the most of the elements of the infographic was made, taking care that the animation was effective but simple to minimize the need of redrawing. The illustrator was commissioned with minor modifications and some necessary elements to adapt the material to the audiovisual format. Finally, the animation was carried out and the voice-over accompanying the video was recorded.